Apto vs Buildout (CRM/Deal Management)
CRE Deal & Pipeline Management Software · Verified 2026-08-22 · No paid placement
CRM and deal management built for commercial real estate brokers
Historically a favorite broker CRM, but buyers evaluating it today should really be evaluating Buildout CRM, since Apto is being absorbed there.
CRM, deal, and back-office management built for CRE brokerages
Brokerage teams wanting one vendor across CRM, listing marketing, and back-office/commission tracking — note that Apto is being absorbed into Buildout CRM, so evaluate under the Buildout brand going forward.
| Apto | Buildout (CRM/Deal Management) | |
|---|---|---|
| Pricing model | Subscription | Subscription |
| Public pricing | Not verified | Starts at $125/user/month. Buildout prices on seat count plus a platform maintenance fee; full plan details are gated behind a form. |
| Asset classes | Office, Retail, Industrial, Mixed | Office, Retail, Industrial, Multifamily, Mixed |
| Built for | Brokers | Brokers |
| Integrations | Apto Property Sites, standard CRM data migration tooling | absorbed Apto and REthink CRM (both acquired by Buildout), MLS/listing syndication, email marketing tools |
| Status notes | founded_year: 2013; acquisitions: ACQUIRED by Buildout — being repackaged/merged into Buildout CRM, standalone future uncertain; shutdown_risk: moderate — brand is being sunset/merged post-acquisition; treat as a legacy name pointing to Buildout CRM going forward | founded_year: 2010; acquisitions: Buildout has acquired both REthink CRM and Apto within the last two years, consolidating them into Buildout CRM; shutdown_risk: low — active consolidator/roll-up in the brokerage-tools space, though Apto/REthink brand names are being phased out |
| Last verified | 2026-08-22 | 2026-08-22 |
What the data says
- Buildout (CRM/Deal Management) covers Multifamily where Apto does not list coverage.
- Factor in Apto's status: founded_year: 2013; acquisitions: ACQUIRED by Buildout — being repackaged/merged into Buildout CRM, standalone future uncertain; shutdown_risk: moderate — brand is being sunset/merged post-acquisition; treat as a legacy name pointing to Buildout CRM going forward
- Factor in Buildout (CRM/Deal Management)'s status: founded_year: 2010; acquisitions: Buildout has acquired both REthink CRM and Apto within the last two years, consolidating them into Buildout CRM; shutdown_risk: low — active consolidator/roll-up in the brokerage-tools space, though Apto/REthink brand names are being phased out
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Frequently asked questions
- Apto vs Buildout (CRM/Deal Management): which is better for CRE?
- Both are established cre deal & pipeline management software options; the right choice depends on firm type, asset mix, and stack fit. The comparison table on this page sets out pricing model, asset-class coverage, integrations, and vendor status side by side — verified 2026-08-22, with no paid placement influencing either profile.
- Do Apto and Buildout (CRM/Deal Management) publish pricing?
- Apto: pricing not verified on the vendor site; expect a sales process. Buildout (CRM/Deal Management): Starts at $125/user/month. Buildout prices on seat count plus a platform maintenance fee; full plan details are gated behind a form.