Buildout (CRM/Deal Management) vs DealCloud (Intapp)
CRE Deal & Pipeline Management Software · Verified 2026-08-22 · No paid placement
CRM, deal, and back-office management built for CRE brokerages
Brokerage teams wanting one vendor across CRM, listing marketing, and back-office/commission tracking — note that Apto is being absorbed into Buildout CRM, so evaluate under the Buildout brand going forward.
Deal, relationship, and firm management platform for private capital markets
Large multi-strategy PE/RE investment managers needing a heavyweight relationship+deal CRM; overkill and pricey for smaller CRE sponsors or single-strategy shops.
| Buildout (CRM/Deal Management) | DealCloud (Intapp) | |
|---|---|---|
| Pricing model | Subscription | Enterprise / quote-based |
| Public pricing | starts ~$125/user/mo; Rethink CRM ~$129/user/mo; Prospect (AI research tool) ~$149/user/mo; ~$75,240 estimated 3-yr TCO for a 10-user Showcase plan | reported to commonly fall in the low six figures annually, high six figures+ for larger/multi-office firms — highest total-cost tier among private-market CRMs (vs. $350-$2,500/user/yr for modern alternatives) |
| Asset classes | Office, Retail, Industrial, Multifamily, Mixed | Office, Retail, Industrial, Multifamily, Mixed, All |
| Built for | Brokers | Pe Funds, Reits, Brokers, Lenders |
| Integrations | absorbed Apto and REthink CRM (both acquired by Buildout), MLS/listing syndication, email marketing tools | Outlook/Gmail sync, Excel, Snowflake, acquired TermSheet (April 2025) to add real-estate-specific deal management |
| Status notes | founded_year: 2010; acquisitions: Buildout has acquired both REthink CRM and Apto within the last two years, consolidating them into Buildout CRM; shutdown_risk: low — active consolidator/roll-up in the brokerage-tools space, though Apto/REthink brand names are being phased out | founded_year: 2010; notable_funding: owned by Intapp (publicly traded, NASDAQ: INTA); acquisitions: Intapp acquired TermSheet (real estate deal management) in April 2025 to strengthen CRE-specific fit; shutdown_risk: very low — well-capitalized public-company product, but historically PE/IB-first with CRE depth only recently deepened via TermSheet |
| Last verified | 2026-08-22 | 2026-08-22 |
What the data says
- Factor in Buildout (CRM/Deal Management)'s status: founded_year: 2010; acquisitions: Buildout has acquired both REthink CRM and Apto within the last two years, consolidating them into Buildout CRM; shutdown_risk: low — active consolidator/roll-up in the brokerage-tools space, though Apto/REthink brand names are being phased out
- Factor in DealCloud (Intapp)'s status: founded_year: 2010; notable_funding: owned by Intapp (publicly traded, NASDAQ: INTA); acquisitions: Intapp acquired TermSheet (real estate deal management) in April 2025 to strengthen CRE-specific fit; shutdown_risk: very low — well-capitalized public-company product, but historically PE/IB-first with CRE depth only recently deepened via TermSheet
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Frequently asked questions
- Buildout (CRM/Deal Management) vs DealCloud (Intapp): which is better for CRE?
- Both are established cre deal & pipeline management software options; the right choice depends on firm type, asset mix, and stack fit. The comparison table on this page sets out pricing model, asset-class coverage, integrations, and vendor status side by side — verified 2026-08-22, with no paid placement influencing either profile.
- Do Buildout (CRM/Deal Management) and DealCloud (Intapp) publish pricing?
- Buildout (CRM/Deal Management): starts ~$125/user/mo; Rethink CRM ~$129/user/mo; Prospect (AI research tool) ~$149/user/mo; ~$75,240 estimated 3-yr TCO for a 10-user Showcase plan. DealCloud (Intapp): reported to commonly fall in the low six figures annually, high six figures+ for larger/multi-office firms — highest total-cost tier among private-market CRMs (vs. $350-$2,500/user/yr for modern alternatives).