Placer.ai vs Yardi Matrix
CRE Market Data & Research Platforms · Verified 2026-08-22 · No paid placement
Foot traffic and location analytics for retail and CRE decision-making
Retail-heavy landlords, REITs, and retail brokers who need visitation/trade-area data to underwrite tenant performance — not a general CRE comps tool, it's a location-intelligence specialist.
Multifamily and commercial market data and research
Buyer: multifamily and commercial market researchers, lenders, and investors needing market data and comps, especially those wanting a Yardi-ecosystem-aligned alternative to Moody's REIS. Strength: direct, credible competitor positioning against REIS gives buyers real choice in a data category with few major independent players. Caveat: subscription-based but pricing isn't published here -- and as with any market-data subscription, coverage depth should be checked against your specific target metros before committing.
| Placer.ai | Yardi Matrix | |
|---|---|---|
| Pricing model | Free tier available | Subscription |
| Public pricing | not published; sales-quote only | Not published |
| Asset classes | Retail, Mixed | Multifamily, Office, Industrial, Self Storage |
| Built for | Reits, Pe Funds, Brokers, Property Managers | — |
| Integrations | Green Street platform (data integration announced 2026), API access | — |
| Status notes | founded_year: 2018; notable_funding: reported $100M+ ARR; well-funded (prior rounds from Group 11 and others); shutdown_risk: very low — category leader in mobile-location analytics with growing CRE-specific integrations | Competitor to Moody's REIS in multifamily market data |
| Last verified | 2026-08-22 | 2026-08-22 |
What the data says
- Placer.ai publishes pricing (not published; sales-quote only) while Yardi Matrix is quote-only — if procurement speed matters, that transparency is a practical edge.
- Placer.ai covers Retail, Mixed where Yardi Matrix does not list coverage.
- Yardi Matrix covers Multifamily, Office, Industrial, Self Storage where Placer.ai does not list coverage.
- Factor in Placer.ai's status: founded_year: 2018; notable_funding: reported $100M+ ARR; well-funded (prior rounds from Group 11 and others); shutdown_risk: very low — category leader in mobile-location analytics with growing CRE-specific integrations
- Factor in Yardi Matrix's status: Competitor to Moody's REIS in multifamily market data
Frequently asked questions
- Placer.ai vs Yardi Matrix: which is better for CRE?
- Both are established cre market data & research platforms options; the right choice depends on firm type, asset mix, and stack fit. The comparison table on this page sets out pricing model, asset-class coverage, integrations, and vendor status side by side — verified 2026-08-22, with no paid placement influencing either profile.
- Do Placer.ai and Yardi Matrix publish pricing?
- Placer.ai: not published; sales-quote only. Yardi Matrix: no public pricing — expect a sales process.