Knock CRM vs Zego
Resident Experience & Leasing AI Software · Verified 2026-08-22 · No paid placement
Multifamily leasing CRM with automation and reporting
Buyer: multifamily owner-operators already on RealPage, or planning to be, who need lead-to-lease automation and reporting layered on top of their existing PMS. Strength: automation depth specifically tuned for leasing conversion, plus tight integration with the RealPage stack noted by market commentary. Caveat: enterprise pricing and the RealPage dependency mean this is a weak fit if you're not in that ecosystem, and buyers wary of RealPage-adjacent antitrust scrutiny may want to weigh that before deepening the relationship.
Resident experience platform: payments, engagement, maintenance workflows
Buyer: multifamily, student housing, and single-family rental operators wanting a resident payments and engagement platform, especially those wanting a dedicated student housing property management vertical. Strength: the merged PayLease/Mobile Doorman lineage gives it broad, proven payments-processing scale plus resident engagement in one platform. Caveat: enterprise pricing and a rebrand history across two prior brand names -- confirm which legacy product features you're actually getting and whether integrations from the old brands carried over cleanly.
| Knock CRM | Zego | |
|---|---|---|
| Pricing model | Enterprise / quote-based | Enterprise / quote-based |
| Public pricing | Not published. knockcrm.com/pricing redirects to a demo request form. | Not verified |
| Asset classes | Multifamily | Multifamily, Student Housing, Single Family (Institutional) |
| Built for | — | — |
| Integrations | — | — |
| Status notes | Deep integration with RealPage stack noted by market commentary | Formerly PayLease/Mobile Doorman brands, merged and rebranded as Zego; has a dedicated student housing PM vertical |
| Last verified | 2026-08-22 | 2026-08-22 |
What the data says
- Zego covers Student Housing, Single Family (Institutional) where Knock CRM does not list coverage.
- Factor in Knock CRM's status: Deep integration with RealPage stack noted by market commentary
- Factor in Zego's status: Formerly PayLease/Mobile Doorman brands, merged and rebranded as Zego; has a dedicated student housing PM vertical
Frequently asked questions
- Knock CRM vs Zego: which is better for CRE?
- Both are established resident experience & leasing ai software options; the right choice depends on firm type, asset mix, and stack fit. The comparison table on this page sets out pricing model, asset-class coverage, integrations, and vendor status side by side — verified 2026-08-22, with no paid placement influencing either profile.
- Do Knock CRM and Zego publish pricing?
- Knock CRM: Not published. knockcrm.com/pricing redirects to a demo request form. Zego: pricing not verified on the vendor site; expect a sales process.