Matterport

Who it's actually for

Buyer: brokers, property marketers, and asset managers wanting high-fidelity 3D tours and floor plans for listings, leasing packages, or facilities documentation -- genuinely the category's gold standard. Strength: unmatched brand recognition and capture quality that prospective tenants and buyers already recognize and trust. Caveat: it's a capture and visualization tool, not a leasing or transaction platform -- you still need separate systems for the actual deal workflow, and per-scan costs add up quickly across a large portfolio.