Placer.ai vs Reonomy
CRE Market Data & Research Platforms · Verified 2026-08-22 · No paid placement
Foot traffic and location analytics for retail and CRE decision-making
Retail-heavy landlords, REITs, and retail brokers who need visitation/trade-area data to underwrite tenant performance — not a general CRE comps tool, it's a location-intelligence specialist.
Commercial property intelligence — ownership, debt, and transaction data on 54M+ US properties
Prospecting-focused brokers and lenders who want owner-contact and property/ownership data (skip-tracing style) more than deep transaction comps — complements rather than replaces CompStak/CoStar.
| Placer.ai | Reonomy | |
|---|---|---|
| Pricing model | Free tier available | Per seat |
| Public pricing | not published; sales-quote only | ~$4,800/year per user, or $400/month per user; discounts for annual prepay |
| Asset classes | Retail, Mixed | Office, Retail, Industrial, Multifamily, Mixed, All |
| Built for | Reits, Pe Funds, Brokers, Property Managers | Brokers, Lenders, Pe Funds, Appraisers, Property Managers |
| Integrations | Green Street platform (data integration announced 2026), API access | CRM plug-ins, Salesforce, API access via Altus Group data suite |
| Status notes | founded_year: 2018; notable_funding: reported $100M+ ARR; well-funded (prior rounds from Group 11 and others); shutdown_risk: very low — category leader in mobile-location analytics with growing CRE-specific integrations | founded_year: 2013; notable_funding: acquired by Altus Group in Nov 2021 (undisclosed terms), now operates as an Altus Group business; acquisitions: acquired BY Altus Group; shutdown_risk: low but brand consolidation risk — increasingly folded into Altus Group's broader analytics suite |
| Last verified | 2026-08-22 | 2026-08-22 |
What the data says
- Reonomy covers Office, Industrial, Multifamily where Placer.ai does not list coverage.
- Factor in Placer.ai's status: founded_year: 2018; notable_funding: reported $100M+ ARR; well-funded (prior rounds from Group 11 and others); shutdown_risk: very low — category leader in mobile-location analytics with growing CRE-specific integrations
- Factor in Reonomy's status: founded_year: 2013; notable_funding: acquired by Altus Group in Nov 2021 (undisclosed terms), now operates as an Altus Group business; acquisitions: acquired BY Altus Group; shutdown_risk: low but brand consolidation risk — increasingly folded into Altus Group's broader analytics suite
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Frequently asked questions
- Placer.ai vs Reonomy: which is better for CRE?
- Both are established cre market data & research platforms options; the right choice depends on firm type, asset mix, and stack fit. The comparison table on this page sets out pricing model, asset-class coverage, integrations, and vendor status side by side — verified 2026-08-22, with no paid placement influencing either profile.
- Do Placer.ai and Reonomy publish pricing?
- Placer.ai: not published; sales-quote only. Reonomy: ~$4,800/year per user, or $400/month per user; discounts for annual prepay.